What is?

Simulator developed to simulate companies of the service industry. The participants manage companies that render services of three types:

  1. Low training, such as cleaning and safety services;
  2. Medium training, such as technical services;
  3. High-level training, such as systems analysts and advertisers.

The simulated companies are public corporations and therefore have shares listed on the fictitious Stock Exchange. The values of these actions vary according to the companies performance, and are also influenced by the simulated macroeconomic situation, which, among other variables, are manipulated by the simulation coordinator.

Recommendation of Use

- Undergraduate and postgraduate courses related to business

- Services companies

Want to know more about?

If you would like more information about the Service Simulator and your application, please contact a Bernard expert right away.

We will elaborate a customized proposal for your need!


How it works?

For each simulated period, it is necessary to plan the types of services that the company wishes to offer, necessary personnel, marketing and manage the quality of services.

The demand for these services depends on the price practiced, advertising, brand strength, quality of service provided, seasonality and also the decisions of the other participants (competitors).

Financial management includes loans, financing, investment of funds, comporate recovery and bankruptcy. Also considered are factors such as training and qualification of employees, profit sharing, motivation, productivity, among others.

WebSimulator Features

Get to know the features of the WebSimulator, Bernard’s business simulation environment.

Support Material

Reference documents for simulator users. The coordinator can also add his own material.

English, Portuguese and Spanish

WebSimulator available in different languages.

Grades Worksheet

Control of the performance of simulation participants.


History of accesses and actions in the WebSimulator, of each participant of the simulation.

Certificate of Participation

Issuance of certificates to participants.


Space for messages to all participants of the simulation.


Direct communication between coordinator and participants, inside the simulator.


Scheduling and control of simulation activities.

Individual and Collective Access

Access by individual users or by team.

Service Simulator Features

Information about the Business Service Simulator.

Customizable Scenarios

The simulation coordinator draws the economic scenario of each round, being able to control several variables in order to define the level of complexity of the game. Therefore, each company game is unique and the scenarios are numerous.

Taking of Assets

Bank loans and financing are collateralized, ie if the company fails to pay them for rounds, the bank will take assets (buildings, facilities and land) to clear debts in arrears.

DSS and Investment Funds Modules

It is possible to expand the possibilities of the company game and to use more resources of the simulator. The Decision Support System (DSS) is a tool to assist participants during the decision-making process. The Investment Funds Simulator, as its name implies, simulates the management of investment funds.


Users visualize and analyze the results of managerial simulation using macroeconomic and corporate charts. Indicators of the market, economy and companies and their performance are presented.

Merger of Companies

The merger is the union of companies to form a new one, which will succeed them in all rights and obligations. In the simulation, the merger is treated in a simplified way, with the corporate adjustments being made through the exchange of shares between the companies involved.

Complexity of Services

The company can market up to three types of services, of different complexities, based on the employees’ background: Low (housekeeping and security), Medium (technicians) and High (systems analyst, advertisers and consultants). Each service has its own characteristics in relation to training, basic demand and seasonality.


The financial, market, operational, macroeconomic and cost reports are available in the simulator. The information contained in them is essential and is used as the basis for the decision-making of the companies.

Corporate Recovery and Bankruptcy

Judicial recovery is a procedure for renegotiating debts to avoid a possible bankruptcy filing. This procedure can be requested when the company has delays and must be negotiated with the coordinator.

Types of Contrats

Immediate contracts differ from predetermined contracts in two respects. Firstly in relation to the period in which the contracts are negotiated (signed) and rendered (executed). Second, immediate contracts do not impose fines if they are not executed, unlike those predetermined contracts.