Bernard brings a modern line of simulators focused on managerial training. It was launched in 1992. Its products are used in technical courses, technologists, undergraduate and graduate (MBA).

In addition to providing business simulation games to educational institutions, Bernard relies on other solutions for companies and private institutions, such as in company courses and simulation tournaments, which are taught by highly qualified professionals with extensive experience in methodology.

Our team is made up of highly qualified professionals, such as programmers, development analysts, support analysts, engineers, administrators, among others.

  • Mission

    Provide solutions in the area of management training and development, using the Business Games method.

  • Vision

    To be a reference in the area of Business Simulation in academic and corporate environments.

  • Values

    Ethic; Team work; Innovation and Technological Domain; Satisfaction of Employees, Partners and Clients.

Company Numbers

Get to know some of the statistics that qualify us as the best choice of business simulations.
Years in the Market
Clients Served
Annual Participants


Know the most striking facts in the history of Bernard Business Simulations.

1992 - Foundation of the Company

The company was founded on April 13, 1992, by brothers Ricardo, Paul and Guilherme Bernard. The company started its activities by developing business gaming software and commercial automation software. A beautiful story was born there…

1992 - Launching Manufacturing and Retailing Simulators

Manufacturing and Retailing Simulators were launched this year.

1998 - Start of the Managerial Tournament

This year, the history of the Managerial Tournament, today Brazil’s largest academic business tournament, was started. In the pilot tournament, only 16 teams participated and, in the first editions, the sending of the decisions and receiving the reports were carried out entirely by fax. Currently, it is 100% realized on the web, it has had the participation of more than 15,000 participants and distributed more than $ 130,000 in prizes.

1999 - Creation of Simulating

The launch of Bernard’s newsletter was the creation of a new medium of communication between the company and those interested in the area of business game. With more than 30 editions, the “Speak Teacher” (interview with renowned professionals in the field) is the highlight section of Simulating.

1999 - Launch Services Simulator

This year the Service Simulator was launched.

2004 - Launch of the WebSimulator

The launch of the WebSimulator was the grand milestone of the end of the “analogue era” of business simulation and the beginning of the “digital age.” Bernard’s web environment is used to manage and carry out business games, both on the coordinating and the participant side. On average, the WebSimulator has 400,000 hits and 5,000,000 page views per year.

2004 - Creation of the ``Solidary Bernard``

Start of Solidary Bernard, Corporate Social Responsibility (CSR) area of the company, with actions such as philanthropy of Easter, children’s day, Christmas and special projects. Thousands of needy people have already been impacted by our program.

2006 - MPE Brazil Award

The MPE Brazil award is a recognition of management practices undertaken in micro and small companies. The awards are held jointly by Gerdau Group, Movimento Brasil Competitivo (MBC), National Quality Foundation (FNQ), SEBRAE and RBS Group. Finalist in the 2005, 2009 and 2010 editions, in 2006 Bernard was chosen the best technology company of Santa Catarina State, Brazil.

2006 - Entrepreneurs Talents Award

The Entrepreneurs Talents award is a recognition for micro and small companies in Santa Catarina (Brazil) regarding the application of innovative management methods. Bernard was a finalist in 2005 among companies in the Greater Florianopolis region. In 2006 It and was chosen as the best technological based company of the Santa Catarina state. The prize was held by Sebrae, Gerdau group and RBS/Rede Globo group.

2007 - MBC Recognition Award

In March 2007, Bernard received the National Recognition to Micro and Small Companies that stood out for their managerial practices. The award is one of the actions promoted by the Brazil + Cooperation Network, Movimento Brasil Competitivo e Sebrae Nacional. Its main objective is to promote the concepts of competitiveness, quality, management, innovation and productivity. The award cerimony was held in Brasilia capital.

2007 - Partner elected ABSEL director

The Association for Business Simulation and Experiential Learning (ABSEL) is the leading global organization in the field of business gaming and management simulations. Ricardo Bernard, partner of the company, was nominee to ABSEL board of directors, 2007-2008.

2008 - Internationalized Simulators

The WebSimulator has been prepared for the global market, translated into English and Spanish. As a result, Bernard solutions can be used in Portuguese, English and Spanish-speaking countries.

2009 - Progressus Project Award

Bernard was recognized as the best company of the Progressus Project – Cooperative Platform for Technologically Based Business Development of High Competitiveness and Market Value. This is an organizational assessment to analyze best management practices and identify the level of companies competitiveness.

2009 - Creation of the Advanced Course

From this year, Bernard organizes training courses for coordinators of management simulation courses that use our solutions. The courses are offered semiannually and for free to our clients.

2010 - Best Paper Award

Collaborators from Bernard received the award for best ABSEL paper on managerial simulation, with the theme “Influence of students’ predictability in the results of simulated companies”. It was written by Moisés Pacheco de Souza (Bernard’s analyst at the time), Ricardo Bernard (partner of the company) and Hugh Cannon (professor at Wayne State University – USA).

2011 - Launch Banking Simulator

This year the Banking Simulator was launched.

2011 - Lauch Insurance Simulator

This year the Insurance Simulator was launched.

2013 - New Bernard’s Headquarters

Bernard inaugurated its own 360-square-meter headquarters and located in the region of technology parks and technology-focused buildings are concentrated. The building, called TechPlan, was built in conjunction with 5 other companies in the industry. It has modern facilities providing more comfort to clients and employees.

2013 - Launch Investment Fund Simulator

This year the Investment Funds Simulator was launched.

2014 - Launch Agribusiness Simulator

This year the Agribusiness Simulator was launched.

2015 - Lauch SIM Reward Program

Always seeking to innovate and bring the best possible experience to its clients.

2017 - Bernard 25 Years

25th anniversary of the company. Special events were realized to celebrate it.

2017 - New WebSimulator

Our web environment has been rewritten from scratch, with dramatic change in design and structuring, with optimized performance, improved usability and expanded functionality. The environment was developed together with the users, who made valuable suggestions. It was the biggest change in the WebSimulator since its launch.

2018 - WebSimulator App

Bernard stepped into the mobile world by launching the WebSimulator App for Android and iOS platforms. The application allows the participant to follow their managerial simulations, right in the palm of his hand. With the app it he receives notifications about his simulations and can follow the main information.