Simulator developed to simulate companies of the retail industry. Participants run department stores that market perishable and durable products. Marketing can be done in both traditional commerce and e-commerce.
The simulated companies are public corporations and therefore have shares listed on the fictitious Stock Exchange. The values of these actions vary according to the companies performance, and are also influenced by the simulated macroeconomic situation, which, among other variables, are manipulated by the simulation coordinator.
The retailing simulator encompasses the main functional areas of commercial companies, such as stock management (purchasing and maintenance), pricing, finance and human resources.