What is?

Simulator developed to simulate companies of the retail industry. Participants run department stores that market perishable and durable products. Marketing can be done in both traditional commerce and e-commerce.

The simulated companies are public corporations and therefore have shares listed on the fictitious Stock Exchange. The values of these actions vary according to the companies performance and are also influenced by the simulated macroeconomic situation, which, among other variables, are manipulated by the simulation coordinator.

The retailing simulator encompasses the main functional areas of commercial companies, such as stock management (purchasing and maintenance), pricing, finance, and human resources.

Recommendation of Use

- Undergraduate and postgraduate courses related to business

- Retail business

Want to know more?

If you would like more information about the Retailing Simulator and its application, please contact a Bernard expert right away.

We will elaborate a customized proposal for your need!


How it works?

For each simulated period, it is necessary to plan the facilities, sales policies, quantities of products needed, and the number of operational employees and sellers to be hired or dismissed.

Demand considers factors such as price, term, advertising, seasonality of the period, growth of the economy, and the decisions of the other participants (competitors).

Financial management includes loans, financing, investment of resources, factoring, corporate recovery, and bankruptcy. Employees, in turn, can have their productivity modified by factors such as training, salary level, profit-sharing policies, sales commissions, overtime, among others.

WebSimulator Features

Get to know the features of the WebSimulator, Bernard’s business simulation environment.

Support Material

Reference documents for simulator users. The coordinator can also add his own material.

English, Portuguese and Spanish

WebSimulator is available in different languages.

Grades Worksheet

Control of the performance of simulation participants.


History of accesses and actions in the WebSimulator, of each participant of the simulation.

Certificate of Participation

Issuance of certificates to participants.


Space for messages to all participants of the simulation.


Direct communication between coordinator and participants inside the simulator.


Scheduling and control of simulation activities.

Individual and Collective Access

Access by individual users or by the team.
Retailing Simulator Features

Information about the Business Retailing Simulator.

Customizable Scenarios
The simulation coordinator draws the economic scenario of each round, controlling several variables to define the level of complexity of the game. Therefore, each company game is unique, and the scenarios are numerous.
Taking of Assets
Bank loans and financing are collateralized, i.e., if the company fails to pay them for rounds, the bank will take assets (buildings, facilities, and land) to clear debts in arrears.
DSS and Investment Funds Modules
It is possible to expand the possibilities of the company game and use more simulator resources. The Decision Support System (DSS) is a tool to assist participants during the decision-making process. The Investment Funds Simulator, as its name implies, simulates the management of investment funds.
Users visualize and analyze the results of managerial simulation using macroeconomic and corporate charts. Indicators of the market, economy, and companies and their performance are presented.
Merger of Companies
The merger is the union of companies to form a new one, which will succeed them in all rights and obligations. In the simulation, the merger is treated in a simplified way, with the corporate adjustments being made through the exchange of shares between the companies involved.

The market is formed by traditional (face-to-face) and electronic (Internet) commerce. Macroeconomic factors define the share of e-commerce in the total market without the company’s influence. Already the demand of each company in the EC is affected by the price, term, and advertising adopted, and consumer satisfaction.

The financial, market, operational, macroeconomic, and cost reports are available in the simulator. The information contained in them is essential and is used as the basis for the companies’ decision-making.
Corporate Recovery and Bankruptcy
Judicial recovery is a procedure for renegotiating debts to avoid a possible bankruptcy filing. This procedure can be requested when the company has delays and must be negotiated with the coordinator.
Perishable and Durable Products

Companies can market perishable and durable products. Each product has its characteristics concerning its type, seasonality, and variations in demand in the function of price, advertising, and payment term.