What is?

Simulator developed to simulate companies of the retail industry. Participants run department stores that market perishable and durable products. Marketing can be done in both traditional commerce and e-commerce.

The simulated companies are public corporations and therefore have shares listed on the fictitious Stock Exchange. The values of these actions vary according to the companies performance, and are also influenced by the simulated macroeconomic situation, which, among other variables, are manipulated by the simulation coordinator.

The retailing simulator encompasses the main functional areas of commercial companies, such as stock management (purchasing and maintenance), pricing, finance and human resources.

Recommendation of Use

Academia:
- Undergraduate and postgraduate courses linked to the management

Corporate:
- Retail business

Want to know more?

If you would like more information about the Retailing Simulator and its application, please contact a Bernard expert right away.

We will elaborate a customized proposal for your need!

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How it works?

For each simulated period, it is necessary to plan the facilities, sales policies and quantities of products needed, as well as the number of operational employees and sellers to be hired or dismissed.

Demand takes into account factors such as price, term, advertising, seasonality of the period, growth of the economy and also the decisions of the other participants (competitors).

Financial management includes loans, financing, investment of resources, factoring, corporate recovery and bankruptcy. Employees, in turn, can have their productivity modified by factors such as training, salary level, profit sharing policies, sales commissions, overtime, among others.

WebSimulator Features

Get to know the features of the WebSimulator, Bernard’s business simulation environment.

Support Material

Reference documents for simulator users. The coordinator can also add his own material.

English, Portuguese and Spanish

WebSimulator available in different languages.

Grades Worksheet

Control of the performance of simulation participants.

Track

History of accesses and actions in the WebSimulator, of each participant of the simulation.

Certificate of Participation

Issuance of certificates to participants.

Board

Space for messages to all participants of the simulation.

Messages

Direct communication between coordinator and participants, inside the simulator.

Schedule

Scheduling and control of simulation activities.

Individual and Collective Access

Access by individual users or by team.

Retailing Simulator Features

Information about the Business Retailing Simulator.

Customizable Scenarios

The simulation coordinator draws the economic scenario of each round, being able to control several variables in order to define the level of complexity of the game. Therefore, each company game is unique and the scenarios are numerous.

Taking of Assets

Bank loans and financing are collateralized, ie if the company fails to pay them for rounds, the bank will take assets (buildings, facilities and land) to clear debts in arrears.

DSS and Investment Funds Modules

It is possible to expand the possibilities of the company game and to use more resources of the simulator. The Decision Support System (DSS) is a tool to assist participants during the decision-making process. The Investment Funds Simulator, as its name implies, simulates the management of investment funds.

Charts

Users visualize and analyze the results of managerial simulation using macroeconomic and corporate charts. Indicators of the market, economy and companies and their performance are presented.

Merger of Companies

The merger is the union of companies to form a new one, which will succeed them in all rights and obligations. In the simulation, the merger is treated in a simplified way, with the corporate adjustments being made through the exchange of shares between the companies involved.

E-commerce

The market is formed by traditional (face-to-face) and electronic (Internet) commerce. The share of e-commerce in the total market is defined by macroeconomic factors, without the influence of the company. Already the demand of each company in the EC is affected by the policy of price, term and advertising adopted, as well as consumer satisfaction.

Reports

The financial, market, operational, macroeconomic and cost reports are available in the simulator. The information contained in them is essential and is used as the basis for the decision-making of the companies.

Corporate Recovery and Bankruptcy

Judicial recovery is a procedure for renegotiating debts to avoid a possible bankruptcy filing. This procedure can be requested when the company has delays and must be negotiated with the coordinator.

Perishable and Durable Products

Companies can market perishable and durable products. Each product has its own characteristics in relation to its type, its seasonality and its variations in demand in function of price, advertising and payment term.